PERFUMES, A LASTING PASSION!
After 25 years of creating perfumes, I decided to launch my own brand, AFFINESSENCE. I was and remain convinced that by breaking the rules, by thinking "differently," we can create much higher quality perfumes.
SOPHIE BRUNEAU
AN ACCOMPLISHED ARTIST
“When I was a child, classical dance gave me a sense of perfection. Repeating a movement again and again, until it becomes perfect, until the effort disappears, and the gesture is pure grace and aesthetics. The same goes for sculpture: I like to be in contact with the raw material, to touch it, to knead it, to stretch it, to transform it and, from a block of raw clay, to create a work of art with my own hands.
It's exactly the same when I create perfumes: I start with Nature, with raw materials (and not with an intellectual concept). I transform and elevate them to create a small work of art contained in a bottle. This work of art is a bouquet of emotions that I share with you. I am convinced that the more passionate and sincere I am in my approach, the more I will be able to stir your senses, and that you, in turn, will be able to share this experience".
A CREATOR
PASSIONATE AND EXPERIENCED
An undisputed olfactory expert, Sophie has dedicated more than 30 years of her career to creating successful perfumes for numerous brands.
Her objective?
Offering better quality to satisfy customers
and secure their loyalty.
Her resources?
No limits! The noses have a free budget to formulate.
Her philosophy?
Think differently and break the rules!
Her vision?
“Let’s break the pyramid!” she said in 2015.
Then she wrote the Manifesto, with the intention of creating her own brand.
LET'S BREAK THE PYRAMID!
“I CHOSE TO BREAK THE RULES OF CLASSIC PERFUMERY AND TAKE IT TO THE NEXT LEVEL."
Indeed, Affinessence is the only niche brand to break the classic olfactory pyramid. For us, it's about creating differently, technically. This pushes perfumers to excel and surpass themselves by searching new ways of formulating by focusing on the quintessence of each category.
Breaking down the pyramid allows us to obtain "permanent" perfumes that don't change on the skin. More stable perfumes that don't evolve, guaranteeing quality.
Breaking the pyramid allows us to better meet consumer expectations. Whether it's warm and deep fragrances, generous florals and fruits, or fresh perfumes that last all day.
AFFINESSENCE is an easy brand to understand.
Breaking the pyramid forces us to, and allows us to, highlight the quintessence of each family of ingredients, making our perfumes unique.”
In a completely innovative way, this MANIFESTO allowed me to create THREE COLLECTIONS:
THE BASE NOTES COLLECTION (2015)
THE HEART NOTES COLLECTION (2024)
THE TOP NOTES COLLECTION (2023)
ALL THREE WITH THE SAME QUALITIES: INTENSITY, HUGE TRAIL, LONG-LASTING.
THE BEST NOSES IN THE WORLD
For each fragrance, the creator designs with the highest possible percentage of natural ingredients. To perfect her creations, she works with the world's best perfumers, such as Nathalie Lorson and Fabrice Pellegrin.
MY VALUES
EXCELLENCE & BOLDNESS, WITH SINCERITY
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In the choice of each ingredient, in the method of creation, in the maturation/maceration, and in every detail of the packaging.
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Thanks to the “BREAK THE PYRAMID” manifesto and the exceptional originality of the ingredients, we offer unique fragrances, never before experienced.
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A qualitative approach that respects consumers and the environment, a responsible and committed luxury that makes sense, with a concern for eco-responsibility and loyalty to nature.
AFFINITY WITH ESSENCES
“WEARING A PERFUME BY AFFINESSENCE MEANS IMBUING YOUR SENSES AND YOUR SPIRIT WITH A TRULY ORIGINAL PRESENCE AND SIGNATURE. I DEDICATE MY PERFUMES TO THOSE WHO LOVE EXEMPLARY QUALITY, EXCELLENCE AND AUDACITY. ABOVE ALL, THEY’RE DEDICATED TO THOSE WHO ARE SENSITIVE, WHO CHOOSE A SMELL, A FRAGRANCE AND THE EMOTIONS IT PROVOKES. THIS IS FOR THOSE WHO WANT TO LET THEIR SENSES AND THEIR HEART SPEAK OUT. CLOSE YOUR EYES AND FOLLOW YOUR INSTINCTS: CHOOSE FROM THE 3 COLLECTIONS THE ONE THAT WILL GO STRAIGHT TO YOUR HEART... AND LET YOURSELF BE CARRIED AWAY! “
