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Plunge into the heart of Flowers and Fruits, and their power of seduction! Always innovative in the Art of Perfume, AFFINESSENCE has included an “attractive heart” in these unprecedented fragrances, to stimulate your sensuality and increase your power of seduction!
We know that scents are the most direct links to our emotions. Our olfactory receptors are connected to the limbic system : the most primitive part of the brain which is the seat of emotions and where memories are formed. Besides, the sense of smell, the olfactory system, is one of the fastest ways to impact our cognitive and emotional state. Our idea for HEART NOTES COLLECTION was to succeed in provoking this extra attraction and power of seduction. We succeeded in creating magnetic perfumes based on this promise, and we proved it!
This benefit has been scientifically proven as evidenced by the below certificates issued by perfume houses FIRMENICH and SYMRISE. Additionally, AFFINESSENCE has reinforced this evidence with consumer blind tests* on finished products, carried out by an independent company.
*A “blind test” means that people interviewed never see the brand or the name of the product. The sprays used were 15 ml laboratory bottles simply labelled with a letter. This is to ensure that there is no bias, and that their responses are exclusively linked to the perception and feeling of the sprayed perfume on the person being interviewed.
ROSE-REGLISSE contains EmotiBoost® Brazil Sensual booster 284639 from DSM-FIRMENICH, a fragrance design technology accord tested for a patented test reaction time method in Brazil, by 100 consumers in 2020; This accord aims to elicit the desired emotion, in the case of ROSE-REGLISSE, attractivity and sensuality. This accord is associated with sensuality feelings by 79% of consumers with high certainty.
ROSE-REGLISSE contains a fragrance design technology named DSM-FIRMENICH EmotiWaves®, that elicits feelings of well-being, tested and proved for brain activity using an fMRI methodology.
ROSE-REGLISSE FIRMENICH CERTIFICATE
ROSE-REGLISSE was also tested by AFFINESSENCE on a consumer panel of 50 men and women, aged 25 to 50, regular users of selective or niche perfumes. 74% of those questioned think that ROSE-REGLISSE can increase their sensuality and power of seduction. What respondents said about ROSE-REGLISSE during the test (verbatim extract): this fragrance is floral, gourmand and sensual, evoking an elegant, attractive, self-confident person with a natural, non-ostentatious distinction.
SAFFRON-NEROLI contains 29% of raw materials which confirm ATTRACTIVE properties as tested within the framework of our proprietary Neuroscience protocol through Actimood® SYMRISE Technology.
SAFRAN-NEROLI SYMRISE CERTIFICATE
SAFFRON-NEROLI was also tested by AFFINESSENCE on a consumer panel of 50 men and women, aged 25 to 50, regular users of selective or niche perfumes. 74% of those questioned think that SAFFRON-NEROLI can increase their sensuality and power of seduction. What respondents said about SAFFRON-NEROLI during the test (verbatim extract): this fragrance is oriental, sensual, spicy and intense, evoking a self-assured, charismatic and seductive person who appreciates luxury and beautiful things.
